CNN leads the way with more integrated multimedia website
With CNN launching it’s new website with a focus on better integrated video and photography, it highlights the importance of considering a multimedia approach for all new stories. Brian Stelter of...
View ArticleHow does Social Media impact PR?
The debate about the role social media has to play within PR strategy has been evolving for months. For those of us working in the industry, it’s a very exciting time to be a part of a movement that...
View ArticleSo, was there life before YouTube?
Amid the sickly romantic gestures and unnecessary displays of public affection brought to us by Valentine’s Day 2010, the world, this weekend, rather complacently celebrated the fifth birthday of...
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‘I want his job’
The Guardian Viral Video Chart is quickly becoming a firm Friday favourite, with it even making my Bookmark list today. But what got my attention this morning was the realisation that it’s actually...
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A window of opportunity for brands?
One of the areas that particularly interests me is online video and the capacity of the internet to change how we consume media. Something that is very much in its infancy, but with the potential to...
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In Search of … a New Piggy
Last week TNR were given the task of putting together a short film for NatWest. They are looking for new designs for their iconic pig. For those of you who can’t remember the original pigs, they were...
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Breaking Bad and TV platforms
Is Breaking Bad the greatest TV series not on TV? Despite numerous plaudits across the UK press over the past few months – Dom Jolly describes it as the greatest TV series of all time, while Charlie...
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Video brief 101
A question that I frequently get asked by clients is “can you give me a rough quote on a video?” Unfortunately this is never an easy answer for a production company to give, as it depends on a number...
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Mr Wolfdog and social marketing
The “Mr. Wolfdog” campaign which was run by Old Spice has been one of my highlights of the first part of 2013. Not only is it a standout performer for this year, but it is one of the best social...
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Battle of the video apps: Vine vs. Instagram
As with anyone involved in video production, PR or Marcomms, we get excited when new video platforms are launched. Whilst scouring the internet in our down time and playing with Vine and the even newer...
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Soapbox Carnage!
FUNNIEST. DAY. EVER! Sunday 14th July is most certainly a day to remember! The Red Bull Soapbox Race returned to London today for the first time in 9 years and I was lucky enough to be part of the...
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